1980s Me

1970s Me

Hi, I'm Joe Wheeler and this is my website.

What I do

Most of my professional life has been devoted to designing and building interactive stuff with Flash and, before that, Director. I love to bring ideas to life; fleshing out concepts, selling ideas and of course, programming. I'm also a reasonably capable graphic designer. If you'd like to know more about me professionally, check out my linkedin profile.

...and when I'm not doing that

I'm a father of two boys, which is excellent and fills a surprising amount of time. When I can (which is not very often), I stay up until dawn playing with Ableton Live (before that it was SF Acid, and before that Cubase). I'm a lifetime bedroom DJ. I collect all kinds of electronic music, hip hop and funk. I love sneakers, kung-fu, beer and really spicy food. I've spent far too long playing Grand Theft Auto, but I don't think it's effected me.

I've lived most of my life in London (England) and am now a permanent resident of the United States of America, living in Austin Texas.

This is a crap blog

Er, yeah sorry. I nicked the blog format for my portfolio because I really like it. It's so immediate and accessible. But to be honest, I'm not really interesting in blogging. This site is really only intended to provide a showcase for my work.

Use Cake is a crap name for a blog

Sorry about that too. I used to run round evangelising UML, so usecake.com struck me as funny for about five minutes -- use case/use cake. Geddit? I'll get me coat...

However, and most importantly. Use Cake does not, in any way, support the use of made up drugs.

Thanks for dropping by.

Contact me

My email address is joe at usecake dot com (no spam thanks).