Select pages from heidelberg.com
Heidelberg is the Rolls Royce of the printing world, employing around 15,000 people in 162 counties around the world. They manufacture the best printing presses made by man as well a full range of pre-press and post-press products and colour management software. Heidelberg engaged AGENCY.COM to redesign their global web presence and implement their new content management system (CMS) - Tridion. This included translating their beautiful visual identity, originally designed by MetaDesign, for online use.
Pitch Presentation Slide One
Pitch Presentation Slide Two
Pitch Presentation Slide Three
Pitch Presentation Slide Four
As the lead creative on the project I had buck-stops responsibility for the creative output of the project team. I was the creative representative on the pitch team; designed the pitch presentation (above); and presented to the Heidelberg Board over several days in Germany.
After winning the pitch, I led the creative team of producers, information architects, usability testers and graphic designers, from the initial discovery through to final production. I personally led the information architecture, facilitated client workshops in the UK and Germany and diplomatically built consensus for the website across the company.
I also worked very closely with design director, Ray Lupton and art director, Russell Brown, on the development of the visual identity and wrote the online brand guidelines.
Visit heidelberg.com [has been redesigned]
