In 2000 Heineken became the official sponsors of the European Rugby Cup. Whitbread (the owners of the UK franchise) set about making the Heineken brand synonymous with international rugby, and the European Rugby Cup became the Heineken Cup. Whitbread came to Agency.com looking for an email marketing campaign to capitalise on the media event and [...] Read on »
What do you get if you cross to two architects, four slot machines and a load of punk memorabilia in a brand new Dutch museum? Well, if you happen to be pop Svengali, Malcolm McLaren, you get an interactive art installation called “The Casino of Authenticity and Karaoke”.
The installation was built for the grand opening [...] Read on »
One of the big new media coups of 1999 was Microsoft asking Nykris to design the UI for the next version of Internet Explorer for Mac. Apple’s iMacs were selling like hot cakes and big M wanted in. So Microsoft came to hip Hoxton for a bit of Nykris magic.
Under Nikki Barton’s excellent art direction, [...] Read on »
